Kārums and Rasēns – Proud Supporters of the XIII Latvian School Youth Song and Dance Festival

Two of Food Union’s dairy brands – Kārums and Rasēns – have joined the circle of supporters for the XIII Latvian School Youth Song and Dance Festival this year. Kārums provides delicious and inspiring support to thousands of participants across Latvia, while Rasēns will support festival participants during the event. This year, both brands become the unifying flavors of the festival, symbolizing friendship, togetherness, and support for the new generation proudly carrying Latvian cultural traditions forward.

Kārums – a trusted festival partner for 20 years

Latvia’s most beloved dairy brand and Food Union’s pride – Kārums – is supporting this festival for the 20th consecutive year, becoming an inseparable part of the festival tradition. With generous curd snack donations throughout Latvia, the brand delights participants throughout the preparation process.

During the rehearsal period alone, over 50,000 delicious curd snacks have already been enjoyed, and this number continues to grow.

“As the festival’s grand finale approaches, Kārums is preparing a special surprise! Additionally, the Kārums crow, valuable curd treats, and other surprises will be present at all festival venues to celebrate,” says Ieva Lejniece, Marketing and Innovation Director.

Rasēns – the children’s favorite dairy brand, joining the festival supporters for the first time

This year, the festival’s supporters also welcome Rasēns – the beloved milk and yogurt brand for children and youth – for the first time.

“Rasēns will inspire festival participants to be active, creative, sing, and dance with all their hearts. During the events, it will provide surprises that will bring energy and joy, ensuring the festival runs at full power and with genuine smiles,” says brand manager Estere Ermale.