Food Union Wins 7 Awards in the NielsenIQ Baltic Best New Products Study

Seven awards, four brand products, three countries, and immense consumer love – that’s how our Food Union team performed in the international market and consumer research company’s NielsenIQ study of the best new products of 2024.

Triumph in mational rankings

In Latvia, the legendary brand Karlsons took the 1st place in the overall ranking for new products across all categories with its new chocolate and vanilla ice cream with cranberry jam in chocolate glaze – an absolute leader in Latvia!

Meanwhile, the iconic curd snack brand Kārums secured 2nd place with its special blueberry curd snack in chocolate glaze, created by the people of Latvia in honor of the brand’s symbol, the Crow, which celebrated its 30th anniversary last year.

In Estonia, the Premia Eriti Rammus brand took 2nd place in the overall ranking with its salty caramel ice cream in a large waffle cone.

Leaders in ice cream and dairy product categories across the Baltics

Notably, Food Union ice cream treats were recognized as the best new products in the ice cream category in all three Baltic countries:

Latvia – 1st place for Karlsons chocolate and vanilla ice cream with cranberry jam in chocolate glaze.

Estonia – 1st place for Premia Eriti Rammus salty caramel ice cream in a large waffle cone.

Lithuania – 1st place for Klasika mango ice cream in a waffle cup.

Meanwhile, in the dairy product category in Latvia, the top spot went to the aforementioned Kārums blueberry curd snack.

Ieva Lejniece, Food Union Marketing and Product Research and Development Director, commented: “Reflecting on our product achievements in the 2024 NielsenIQ results, I want to highlight three key aspects. First, the seven awards are a testament to our unwavering commitment to consistently creating new, innovative products that delight and inspire. Second, one of our core values is truly listening to our consumers — we do this systematically by tracking feedback on social media and in the press, as well as organizing focus groups and national surveys to understand, for example, which Kārums curd snack flavors people most want to find on store shelves. Third, we are especially delighted by Karlsons‘s victory in Latvia – it is rooted in our ability to combine innovation with local tradition, highlighting the Latvian superberry, the cranberry, in the recipe. A heartfelt thank you to our entire team, who every day passionately create such outstanding dairy products and ice creams, and to everyone who chooses Food Union products  for their daily enjoyment and family moments. We promise that this year, we will continue to surprise Latvia with exciting, unique, and never-before-seen innovations!”