Food Union launches less sugar and lactose-free curd snacks

Following the global trend of reducing sugar content in food products, Latvia’s leading dairy processing company “Food Union” (par of Food Union Group) has introduced a new less sugar product line in the legacy brand “Kārums” range. For the first time in the brand’s history, three glazed curd snacks have been created with 30% less sugar and are lactose-free!

These new vanilla, raspberry, and peach curd snacks, coated with the classic “Kārums” chocolate glaze, are perfect for those connoisseurs who seek treats tailored to their dietary needs and preferences. The total investment in the development and market launch of the new product reaches 100,000 euros.

Less sugar and lactose-free – more opportunities to enjoy

All three curd snack recipes were developed at the “Food Union” Fresh Product Excellence Centre in Riga, where the company’s technologists paid special attention to preserving the signature taste and texture of “Kārums” while offering a nutrition alternative suitable for a broader audience.

The new “Kārums” curd snacks stand out with 30% less sugar content and, consequently, a less sweet taste. This is especially suitable for consumers who pay attention to the sugar content in their diet or simply aren’t big fans of sweets. At the same time, thanks to the lactose-free curd and glaze, these curd snacks are also suitable for those who avoid lactose, the natural milk sugar that is often difficult to digest.

Furthermore, the new vanilla curd snack contains 72% curd, which is 9 percentage points more than the classic vanilla curd snack. Similarly, the raspberry and peach curd snacks also contain more curd, reaching 69% of the total composition. All new products are free from sweeteners, plant fats, and preservatives, maintaining a clean and simple composition.

Ilva Veidemane, “Food Union Latvia” dairy product brand manager, explains: “‘Kārums’ has been a trusted companion for big and small sweet tooths for years. However, we are always looking for new ways to make this treat even more accessible. This time, we have ‘broken down’ two major barriers – lactose and sugar. Those who avoid milk sugar or want to reduce their overall sugar intake can now enjoy ‘Kārums’ without worry. We know how important the right taste and texture are, so we’ve kept everything people love – the soft curd texture, the delicious chocolate glaze, and a rich flavor bouquet. These three new curd snacks are another step toward making ‘Kārums’ available to anyone who loves tasty treats.”

 Availability and overall assortment

Initially, the new “Kārums” curd snacks will be available in Latvia, and soon in Lithuania and Estonia. In the future, they are also planned to be offered in the company’s export markets.

With the launch of these 3 less sweet curd snacks, the “Kārums” range now includes 38 products. In the sweet snack category, there are five product types – 18 curd snacks, as well as multipacks, 5 sour cream creams, 6 bifido yogurts, 3 curd desserts, and 2 curd creams. Meanwhile, the salty “Kārums” range includes 3 fresh cheeses with and without additives.

For more information about the “Kārums” brand: www.karums.eu