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Food Union invests EUR 20,000 in development of 3 new Lakto products

Latvia’s leading dairy company Food Union has added three new products to its milk product line Lakto. Those who prefer healthy nutrition can now enjoy Lakto with plums in the large 500g pack, and the popular Lakto flavors – sea buckthorn and natural Lakto without additives – are now available in convenient 330g packaging perfect for one serving.

“Fermented milk product Lakto, thanks to its successful recipe and added good bacteria, has become a popular product that many residents of Latvia use on a daily basis. During an opinion survey [1] on milk products, 44% said that they preferred to drink Lakto daily and had a good opinion about the product. Given our busy lifestyle of today, we want Lakto to be an ally and always at hand, hence the new format of 330g. It is easy to take along to your job, to the gym or classes, it is also a healthy snack in between meals, and an alternative to a light breakfast, lunch or dinner,” says Ilona Jaroša, the manager of Lakto brand.

The new Lakto with plums features one of the most popular fruit in Latvia. Plums contain malic acid, citric acid, pectin and tannins, as well as potassium, calcium, magnesium, phosphorus, sodium, iron, manganese and other minerals. Two most popular Lakto flavors are currently available in the new 330g packs – natural Lakto without additives and Lakto with sea buckthorn.

For more than 20 years now, Lakto has been the leader among fermented milk products in Latvia. All Lakto products are made of top-quality Latvian milk and the valuable L. acidophilus LA-5 and Bifidobacterium BB-12 malic acid bacteria, which them healthy and tasty milk products for everyday use. A unique thermostat technology is used in the production of Lakto, which ensures fermentation right in the glass and the special consistency of Lakto. The products contain no preservatives, stabilizers or starch. Lakto products are available in FSC® (Forest Stewardship Council) certified Tetra Pak cartons that are environmentally-friendly and recyclable. The material for the packaging comes from forests run according to the FSC standards, where responsible forestry practices are enforced and new trees are planted.

The Lakto range now includes 18 products – five products with different flavors that come in 100g packs, six flavors in 220g glass, five flavors in the large 500g packaging, and 2 flavors in the new 330g packaging.

The new Lakto products are already available at the Rimi, Maxima, Elvi, Top, Mego and Beta chain stores, as well as shopping mall Stockmann, Narvesen convenience stores and other small stores across Latvia.

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