Food Union ice creams and dairy products recived 5 awards in Nielsen study of most successful new products

Latvia’s leading dairy company Food Union has won five awards in two countries in the 2022 study of the most successful new products in the Baltic countries, carried out by international market and consumer research company NielsenIQ. Strawberry curd snack Kārums is ranked first among Latvia’s best new products in 2022.

Ieva Lejniece, Marketing Manager and Member of the Board at Food Union in Latvia: “Development of new products is a very exciting and at the same time complicated process, during which specialists from our Centre of Excellence for Fresh Dairy Products and Ice Cream Competence Centre work to combine three different worlds: the latest food trends, consumer wishes, and technological innovations. That is why the success in the NielsenIQ study is particularly important to us because this is, first of all, a great compliment to our team and, second, a confirmation of our commitment to consumers – to produce delicious, surprising and innovative dairy products and ice creams.”

Two awards in the milk category, one in the ice cream category

Significantly, the best new dairy product in Latvia was the Kārums curd snack, which in 2022 returned to the range of curd snacks produced by “Food Union” in a new vibe after persistent request from consumers. Namely, the first place went to Kārums strawberry curd snack, which was also named the top best new product in Latvia. On the other hand, Pols ice cream in a large waffle cone with chocolate crisps placed first among the best new ice creams in Latvia last year.

Both products are made at Food Union’s main production facility Rīgas Piena Kombināts, located at 180 Bauskas Street in Riga.

2 awards in Estonia

Food Union also recived awards in Estonia, where it is represented by group company Premia THK. Rhubarb ice cream of the Estonian brand Eriti Rammus recived  first place in the ice cream category and third on the list of all best new products.