COVID-19 SPURS FOOD UNION TO LAUNCH E-COMMERCE PLATFORMS FOR EUROPEAN CONSUMERS
Food Union, a global scale ice cream and dairy producing and distributing group, has launched an e-commerce distribution service in four European countries, delivering ice cream, dairy products, pastry and frozen food directly to customers. Food Union will now ensure high quality and safe fresh product delivery straight from production in Latvia, Lithuania, Romania and Denmark. The company’s consumer behavior analytical models, combined with its well-established door-step-delivery systems already in place in Norway and Denmark, allow for rapid development and expansion of the new e-commerce distribution system in other markets.
“COVID-19 has done more to change consumer behavior and habits than any event in modern history, and we’re moving rapidly to demonstrate operational agility, create new delivery services, and meet our customers’ needs. We know we can bolster our brand and build consumer trust by ensuring they enjoy their favorite products safely and quickly,” said Normunds Staņēvičs, Food Union Group CEO Europe. “We are thrilled to connect with our customers in a new way. From production to delivery, we are responsible for the whole value creation chain and guarantee the highest quality products while striving for the best, most efficient service possible.”
In a record time Food Union’s team of experts created secure e-commerce platforms with various product offerings in four European markets. Their new digital delivery service includes insights from local markets across Latvia, Lithuania, Romania and Denmark. Each online storefront offers unique products, ensuring consumers have their beloved branded products 24/7, directly from the production chain:
- Premia.lt, a Lithuania based e-shop launched in March and established a nationwide delivery service for ice cream, frozen products and dairy products.
- Pienaveikals.lv, an e-shop in Latvia launched in the end of April and now offers delivery services in the capital city Riga and 50km surroundings. Products include fresh dairy, ice cream, frozen food and other products like bread, meat, and eggs, which are provided by partner suppliers in Latvia.
- Vreaualpin.ro, based in Romania, launched its newly built e-shop late in April and their 24-hour delivery service brings select products to three main cities in Romania: Bucharest, Ilfov and Cluj. Their products include a wide selection of ice cream, frozen foods and pastries.
- Hjem-is.dk, an e-shop based in Denmark, has enhanced its operations with brand new e-shop and continues to offers nationwide door-step-delivery. Their new e-shop platform launched early in May.
“Food Union constantly strives to be dynamic and remain agile. Our goal is to diversify sales channels while ensuring our products are geographically closer to consumers. Our team of in-country heritage experts applied their knowledge of local markets to ensure we provide what our customers love across various countries and regions,” said Staņēvičs.
Food Union is currently the leading ice cream maker in the Baltics and Denmark, as well as holding strong market positions also in Norway, Romania, Russia and Belarus. The Food Union Group’s shareholders include its founder and global head Andrey Beskhmelnitsky, the Hong Kong-based investment company Meridian Capital Limited and one of Asia’s largest private capital firms PAG. They became Food Union shareholders in 2015 and 2018 respectively in order to finance construction of two dairy plants in China and facilitate the company’s dynamic expansion to this market.
ABOUT FOOD UNION
Food Union is a global market insight and innovation-driven company that develops local brands and delivers delightful products for human well-being. Food Union is the largest dairy company in Latvia and the leading ice cream producer in the Baltic countries and Denmark. Food Union Group is made up of two largest dairy and ice cream companies in Latvia – Rīgas piena kombināts and Valmieras piens, Estonia’s and Lithuania’s largest ice cream makers Premia TKH and Premia KPC, respectively, the leading Danish ice cream producer Premier Is and Danish door-step-delivery ice cream company Hjem Is, Norway’s ice cream company Isbjørn Is and door-step-delivery ice cream company Den Norske Isbilen, Romanian ice cream maker Alpin57Lux, and ice cream company Ingman Ice Cream in Belarus and ice cream company Khladokombinat No.1 in Russia. In 2018 Food Union expanded in China by opening two greenfield dairy and children’s product plants in China.
Food Union Head of PR
T: +371 29772050