Brand «Pols» is one of the 34 finalists in the competition “Brand of the year”!
This competition is organized by business magazine “Verslo žinios” and research company “Nielsen”. Best brand of the year and the most effective advertising campaign will be announced in the conference “Password 2017” in the middle of March.
The biggest part in the competition “Brand of the year” takes finalists which had a solid sales and had shown the biggest growth per year from 4 fast-moving consumer goods: food and groceries, drinks, personal care and household care products.
The finalist were selected by commission which had been looking through brands market share and its variation counted by units and by value comparing 2016 with 2015.
The finalist of this competition also will be evaluated by: brand notoriety, attractiveness, recommendations among customers and ect. Also finalist will be evaluated by steps they made in marketing, creativity and innovation.
Traditionally vote for the best brand readers could in a portal www.vz.lt . Voting will starts in the end of February.
Source: „Verslo žinios“