As The Brand Anniversary Approaches, Pols Will Gift The City A Street Art Wall

Latvia’s leading dairy processing company, Food Union Latvia, which has been developing the beloved childhood ice cream brand Pols, is marking the approach of the brand’s 55th anniversary in 2026 by launching a collaboration with a team of street artists led by Dainis Rudens. Together, they will gift a street art wall to the residents of Riga. The artwork will cover a 300-meter-long reinforced concrete fence that surrounds the Food Union Latvia ice cream factory – the place where Pols ice creams have been produced since 1971 on Jāņa Čakstes gatve. Over a two-year period, the company will invest up to 50,000 euros into this art project.

“Pols – always young. Always.”

Pols is not only one of the most beloved and best-selling ice cream brands in Latvia, but also one of the most tradition-rich. Created in a custom-built four-story ice cream factory within the Rīgas piena kombināts complex, Pols was among the first industrially produced ice creams in Latvia, dating back to 1971. Today, all varieties are still made in the modernized factory, which also serves as Food Union Latvia Ice Cream Development and Production Centre for other companies across Europe.

“Pols will turn 55 next year. It’s surprising, yet Pols never seems to age – it continues to be the favorite ice cream since childhood for both those born in the 70s and those who are enjoying their childhood today, with some perhaps tasting their first Pols this summer. We want to celebrate this ‘endless youth’ of Pols together with its fans and mark the anniversary with a beautiful project that will be appreciated by kids and adults alike – a street art wall next to the Pols factory,” says Pols Brand Manager Ģirts Liniņš.

The Pols Street Art Wall

“Each time I watch the urban environment evolve, it brings me genuine joy. New street art and monumental facade murals signal a growing cultural awareness and social development. Murals make a meaningful contribution to the community – they help shape neighborhood identity, highlight core values, and foster a sense of local pride. That’s also the broader goal of this project,” explains Dainis Rudens.

The reinforced concrete fence surrounding the Pols factory is located on Jāņa Čakstes gatve, just after crossing the Southern Bridge toward Pārdaugava. It stretches approximately 300 meters, and this year, the artist team – Dainis Rudens, Bikti, Skrūve, Ulman Art, and Erksa – will paint about half of its length.

The art project will unfold in three stages:

By April 30, artists will develop around 10 design sketches for the mural;

From May 1 to 8, Pols social media followers and Food Union Latvia employees will vote on their favorites, selecting up to five large-format artworks to feature on the wall, with public announcement of results by May 12;

From May 12 to June 14, the selected designs will be painted on-site by the artists, culminating in a public opening event for the completed wall.

The Pols Brand

The origins of the Pols brand date back to 1971, when production of the classic Pols ice cream began in the newly built factory on Bauskas iela 180 — exactly the same recipe as used today. Made from the finest milk sourced from Latvian farmers, the ice cream has remained faithful to its original recipe and to the legendary polar bear featured on the packaging.

Today, the Pols brand boldly, openly, and playfully keeps pace with the times, continuing to launch exciting new products while preserving the joy of childhood. The Pols product range includes many beloved and popular formats – Pols in a crispy waffle cone, Pols with a large waffle cap, Pols ice cream sandwiches, Pols bars, and more. Very soon, Pols will also introduce its new ice cream lineup for the summer 2025 season.