Brand Valmiera Unveils New Brand Identity and Launches Plain Yogurt Line

Latvia’s leading dairy processing company, Food Union, which develops one of the country’s most tradition-rich dairy brands, Valmiera, has introduced three new, plain yogurts, along with a fresh visual identity for the brand. This new identity not only better reflects the diverse range of Valmiera’s products – set to expand further with high-value offerings – but also embodies the brand’s modern yet warmly simple character in its packaging and communication. EUR 100 000 invested in the development and rebranding of Valmiera’s plain yogurt.

Three New Plain Yogurts from Valmiera

The Valmiera traditional dairy product range has welcomed superproducts – high-protein yogurts with reduced fat content, lactose-free, and without added sugar:

1. Greek Yogurt – 35g of protein, 0% fat, lactose-free, and plain – a particularly valuable choice that, thanks to ultrafiltration technology, naturally achieves a higher protein content.
2. Classic Yogurt – 15g of protein, only 3% fat, lactose-free, and plain – an excellent option for a nutritious breakfast, ideal for those who appreciate a creamy taste with a low-fat content.
3. Creamy Yogurt – 12g of protein, only 7% fat, lactose-free, and plain – the mildest in taste among Valmiera yogurts, making it a great alternative to sour cream. It’s highly versatile, suitable for both culinary use and daily consumption with fruits or muesli.

Valmiera’s plain yogurts are a filling yet nutritious choice, enjoyable on their own or as part of various meals. Their mild taste and creamy texture set them apart from other products on the market.

Agnese Kleinmane, Valmiera’s brand manager, explains: “It’s time to turn a new page in Valmiera’s development! We have created a new visual identity and product strategy focused on more modern, high-value products. The first of these is our new additive-free yogurt line, which invites consumers to take a closer look at yogurt ingredients, embrace the benefits of ‘good fats,’ and find their ideal yogurt type. We designed these products for everyone looking to increase their daily protein intake while making small yet impactful improvements to their eating habits.”

Valuable Ingredients in Sustainable Packaging

Valmiera’s new additive-free yogurts stand out not only for their nutritional value and taste but also for their sustainable packaging. They come in cups made from fully recyclable polypropylene plastic, considered one of the most sustainable packaging solutions for dairy products. Consumers are encouraged to rinse and dispose of the cups in yellow recycling bins after use.

Compared to similar products on the market, Valmiera’s plastic cups have been improved by making them 15% thinner. This maintains all quality and safety standards while reducing the amount of plastic needed for recycling. In addition to the plastic cup, Valmiera’s yogurt labels are printed on recycled cardboard, including full ingredient details and inspirational recipes for using these yogurts in meals.

Valmiera’s New Look Reflects the Brand’s Evolution

With the launch of plain yogurts, the Valmiera brand introduces a new logo and visual identity, which will be gradually rolled out to other existing and new products throughout the year.

The goal of these changes is to clearly communicate Valmiera’s development direction – to become the top choice for those who prefer high-quality dairy products, thanks to Valmiera’s commitment to quality, sustainability, and nutrition guidance. The brand aims to help everyone easily care for their well-being and that of their loved ones.

Starting with plain yogurts, Valmiera’s product range will continue to expand with modern, high-value options that come with clear health benefits, such as higher protein content, lower fat, no added sugar, and lactose-free options.

At the same time, Valmiera’s new visual identity is a modern interpretation of the brand’s traditions –contemporary, clear, and direct, while remaining warm, family-friendly, and welcoming in communication.